Client: The Princess Theatre
Role: Copywriting, Social Campaigns, Email Strategy

Following a meticulous restoration, The Princess Theatre re-entered Brisbane’s arts scene as a premier live venue.

As part of the marketing team, I helped develop a distinctive voice for The Princess Theatre and ensured it echoed across every channel. I led the creation of launch messaging, writing web copy, email campaigns, and social content that reintroduced the venue to Brisbane’s arts scene and positioned it as both a beautifully restored heritage icon and a bold new cultural hub.

My work helped establish the venue’s owners as leaders in heritage restoration and creative precinct development, while re-establishing The Princess as the crown jewel of Woolloongabba’s growing entertainment district.

Impact

• 🎯 4.7K website visits from a single paid social ad

• 🌟 4.46M total audience reach

• 🎭 49 media clips generated