After years of dormancy, Queensland’s oldest-standing theatre was reclaimed for Brisbane’s vibrant arts scene and meticulously restored into a state-of-the-art live music and entertainment venue. The announcement of its revitalisation highlighted the new owners’ expertise in heritage venue restoration and strategically positioned The Princess Theatre as a premier cultural destination.

As part of the project, I led the development of website copy, social media campaigns, and targeted eDM strategies. These initiatives raised awareness, built excitement, and cemented The Princess Theatre as the crown jewel of the Woolloongabba entertainment precinct—a must-visit destination for both locals and visitors.