Client: QLD Music Trails
Role: Strategy, Copywriting, SEO, Campaign Management

I led a shift from sales-heavy email campaigns to value-driven storytelling, transforming QLD Music Trails’ eDMs into a curated cultural digest featuring travel tips and inspiration, music news and interviews, and human interest stories that bring to life the destinations and people behind them.

This approach positioned QMT as a trusted and inspiring guide, not just an event brand.

Impact

• 📬 +25% email open rate increase in 4 months

• 🔗 +20% boost in click-throughs

• 🔁 +12% subscriber retention

• 🌐 +15% increase in website traffic from email