Recognising the potential to boost QLD Music Trails’ digital presence, I launched an online blog as a central part of the content strategy. This blog was designed to engage potential 'trail-goers' with captivating travel, music, and lifestyle content, driving both interest and ticket sales.

By prioritising Search Engine Optimisation, the blog has delivered significant results, driving organic traffic, enabling the retargeting of visitors, and converting them into ticket sales.

In the long run, this initiative is strengthening brand equity, expanding reach, and improving engagement, all while enhancing search rankings and supporting the growth of QLD Music Trails.